Ervin Kovacs

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16 Jul: From ‘nice to have’ to ‘must have’

For more than a decade, social media and mobile technology have presented powerful communication tools for sport teams and athletes to connect with fans, and have also proven to be pivotal around the activation of brand partnerships. Now the movement towards digital is accelerating faster than ever before.

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30 Jun: Remote fan entertainment – the lifebelt for sports in the coronavirus pandemic

If 100% of your supporters have to cheer remotely, building on digitalization is a must. How clubs can not only deliver a real-time remote fan experience during matches, but regenerate the lost matchday revenues? This is the question that many in the sports industry are contemplating right now. All sport organizations are walking in the same shoes and this is a kind of long term headache which could not be handled with ostrich policy.