Sports X and Seyu sign partnership deal to expand in United States market
Young sports tech start-up ‘Seyu – Together for victory!’, is already received high levels of interest in Europe from major sports teams after its recent launch in Spain and England.
Seyu is a real-time, fan engagement, photo sharing solution that allows clubs to collect fan data, generate revenue and instantly distribute safe, user generated content on their existing digital platforms, including giant screens, perimeter LED boards and social media. The solution also helps sport industry partners to increase activation and generate more revenue on already sold commercial surfaces, building an emotional bridge between their brand and the fans.
The partnership with Sports X will see the rapidly growing start-up advance together into the US sports market, making available the fan engagement solution for fans across North America during matches.
“We are very happy to partner up with Sports X. Our partnership will allow our solution to deliver tremendous value for clubs in the US and happiness for millions of fans who will be able to connect with their beloved stars.” said Tom Vechy, CEO of Seyu.
“Sports X is delighted to have signed as a partner for Seyu covering the US market” said Jon Carey, Co-Founder of Sports X Consulting. “We believe that this exciting solution with huge potential to globally drive fan engagement for both clubs and partners in North America”
About Sports X
Sports X is specialist sports consultancy with offices in London & Dubai, established by founder partners Jon Carey and Oni Rugut. The company’s focus is on helping organisations achieve their talent, technology and commercial goals, across four key sectors (Sports, Technology & Innovation, Brands & Culture, Media). For more information about Sports X, visit www.sportsxconsulting.com
About ‘Seyu – Together for victory!’
‘Seyu – Together for Victory!’ is an IT solution that helps sport industry partners to generate more revenue on already sold commercial surfaces by building a desired emotional bridge between brands and fans. Executing this in a way that enables sport organizations to tap into the huge spending power of remote fans while generating a new kind of consumer data and accelerating their MARKETING-PR-CSR communications. Seyu is an easy to implement, 170+ events proven, AI assisted solution which is using sport industry partners’ already existing IT infrastructure to allow fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames. For more information about ‘Seyu – Together for victory!’, visit www.seyu.hu .
“From the very first conversation with Seyu we knew we had found the right partner to deliver the unique fan engagement technology we had been looking for. Everything was really easy to understand, well organised and straightforward to rollout. They walked us through the entire process, worked collaboratively with us to create really strong marketing assets and tuned everything around to accommodate extremely tight timelines.”
Adam Benson – Wasps Rugby, chief commercial officer