Virtual solution allows tennis fans to cheer at Astana Open

Tennis lovers can show their support to their favorite players remotely thanks to a revolutionary digital solution


2021.09.28. Through an innovative virtual solution, tennis fans are able to cheer for their favourite athletes during the ATP 250 and WTA 250 Astana Open, even if they cannot be present at the Nur-Sultan National Tennis Center. Fan photos appearing with encouraging messages can reach the players real-time on the digital platforms of the arena, allowing supporters to actively participate in the success of their favourite athletes, regardless of where they are in the world.

As a result of the cooperation of the Kazakhstan Tennis Federation, and the sporttech company ‘Seyu – Together for victory!’, fans can enjoy an improved matchday experience while also enhancing the atmosphere of the arena, helping athletes to feel the support of the crowds without disturbing the silence during gameplay.

Thanks to the creative solution, selfies and photos can be sent by downloading the Seyu application or through a dedicated weblink. Upon registration, users of the ‘Seyu – Together for victory!’ app are able to see the matches in a daily schedule and choose from personalised fan messages, depending on which player they wish to support. After a quick photo approval process, the fan selfies get branded frames, and the result can also be re-shared onto social media platforms, delivering the joy of cheering to even wider audiences.

This is the first time for ‘Seyu – Together for victory!’ to expand its activity to the Central-Asian region, while also welcoming tennis as a new sport into their portfolio. Their collaboration with the organizers of Astana Open means a new beginning for the diehard tennis supporters, giving a chance to millions of fans to show their support live on matchdays, even if they can not be present in the stadium.

About Seyu

‘Seyu – Together for Victory!’ is a technology solution for sports fans that gives them the opportunity to motivate their favorite teams or athletes from anywhere in the world. The company uses partners’ existing IT infrastructure to allow fans around the world to post images to stadium LEDs and other digital surfaces during sports events through a moderated channel and then instantly share them on social media with media-branded frames. The service, which has been proven to be successful at more than 250 sport events, is one of the leading sports tech services in Hungary, and lovers of international sports are regularly able to enjoy its benefits as well.

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