Seyu Emerges as a Winner in Reimagine Football Challenge in the ‘Personalised Fan Journey’ category
Johan Cruyff Arena, 28. June 2023 – Our leading fan engagement solutions were awarded in the highly competitive Reimagine Football challenge held in Amsterdam and supported by entities such as KPMG, City Football Group, KNVB, AFC Ajax, Eredivisie and Johan Cruijff ArenA. Seyu’s groundbreaking solution has been recognised by Eredivisie CV for its remarkable impact on involving in-stadium and remote fans during matches in real-time in a scalable fashion which can provide Dutch football lovers with an involving experience around the world at the time of the matches.
The Reimagine Football challenge brought together the top 10 contenders from 77 submissions in the industry across 14 countries to showcase their innovations and reimagine the future of football. Seyu’s achievement in the ‘Personalised Fan Journey‘ category highlights the Dutch – Hungarian company’s commitment to enhance the way fans experience football, regardless of their geographical location.
“We are honoured and grateful to Marc Rondagh (Head of Marketing and Commercial Development) and the Eredivisie team for selecting us and sharing our vision of bringing joy to millions of fans,” said Tom Vecsernyes, CEO at Seyu. “This recognition fuels our determination to push the boundaries of fan engagement and continue delivering innovative solutions that elevate the fan experience to new heights across global sport.“
Seyu’s selection by Eredivisie will provide an opportunity in the upcoming months for the startup to establish the most suitable business model with the Dutch first league and help one of the most watched and decorated football leagues in the world to involve fans globally in the match days and enhance its in-stadia entertainment.
About Seyu
‘Seyu – Together for victory!’ came to life as a result of an innovative idea of sports enthusiasts who wanted to surround themselves with professionals and work for the same goal in life – creating a lasting experience for all fans around the world. An experience through which they not only feel more connected to the sport itself but also connect with their fellow supporters.
The Dutch – Hungarian startup already proved its solution in 450+ sports events across 15 countries in 24 different sports, enabling 250.000+ fans to show their devotion in real-time from anywhere in the world. Seyu gives both remote and in-person supporters the chance to take selfies, add motivational messages and post them with custom-branded frames on various platforms, whether it’s an online live stream of an event, a giant screen of a stadium, or the social media page of a right holder.
About Reimagine Football
Leading Dutch football organisations, including the KNVB, Johan Cruijff ArenA, and AFC Ajax, have joined forces once again to tackle shared challenges in the football industry. Through the Reimagine Football initiative, they aim to accelerate innovation, foster transparency, and promote collaboration. This collaboration expands beyond individual organisations and focuses on broader topics such as sustainability, inclusivity, and fan experience. With their influential positions and extensive reach in the football, sports, events, smart city, and smart building sectors, KNVB, AFC Ajax, and Johan Cruijff ArenA aspire to take the football industry to new heights through innovative practices, best practices, and cross-industry collaboration.
