From the Arena to the World: Capturing Fan Passion at the TruckScout24 EHF FINAL4 in Cologne
Cologne once again proved to be the heartbeat of European handball, as the TruckScout24 EHF FINAL4 2025 brought together 20,000 fans from across the continent. While the handball was world-class, it was the seamless blend of sport, fan interaction, and sponsor value that made this edition truly stand out.
Instant Engagement in a Sold-Out Arena
LANXESS Arena reached full capacity with 20,074 spectators—fans from across Europe, including Spain, France, and Hungary, traveled to Cologne to witness the thrilling matches. This international draw reflects not only the stature of the competition but also the event’s evolution into a true celebration of European handball culture.
MOL SelfieCam powered by Seyu served as an engagement platform that gave supporters the chance to appear on the arena’s giant screens — instantly and safely. With fans participating, the activation brought joy to supporters both in the stands and at home, capturing their passion and turning it into a key branding opportunity.
Tangible Sponsorship Value for MOL
Thanks to our opt-in mechanism, a significant number of new email leads were collected over the weekend, with a remarkable marketing consent rate of 87.1%. Most participants were men (68.1%), and 74.85% were under the age of 40—providing valuable insight into a young, male-dominated audience. Additionally, a notable 78% merchandise penetration rate highlighted strong fan-brand alignment on-site.
Beyond the data, the visual presence of MOL’s branding across hundreds of approved images ensured consistent sponsor exposure—creating an emotional connection with thousands in Cologne and many more watching online.
Human Touch Amplifies Results
A team of trained hostesses helped fans engage with the platform onsite. Their proactive support led to a 17% increase in engagement, underlining the importance of personal interaction in a digital-first activation.
Social Buzz Across Channels
The activation’s visibility extended far beyond the arena. Fans were encouraged by clubs and the EHF to participate via Instagram, Facebook, and direct channels. A click-through rate of 62% from Instagram revealed a strong mobile-native audience eager to be part of the action—even remotely.
Conclusion
The TruckScout24 EHF FINAL4 2025 was more than a sporting event—it was a vibrant showcase of international community, emotional fan engagement, and strategic brand activation. The commercial success of the TruckScout24 EHF FINAL4 was evident not only in the sold-out arena but also in the complete allocation of sponsorship inventory, marking a new high in partner engagement. With thousands of supporters coming together in Cologne and many more joining remotely, MOL Selfie Cam powered Seyu helped transform powerful handball moments into lasting sponsor value and unforgettable fan experiences.
About MOL Group
MOL Group is a leading integrated Central and Eastern European oil and gas corporation, headquartered in Hungary. With a strong commitment to innovation, sustainability, and community engagement- including long-standing support for sports – MOL actively contributes to initiatives that bring people closer together. As a key partner of Seyu, MOL helps shape the future of digital fan experiences.
About ‘Seyu – Together for victory!’
‘Seyu – Together for victory!’ came to life as a result of an innovative idea of sports enthusiasts who wanted to surround themselves with professionals and work for the same goal in life – creating a lasting experience for all fans around the world. An experience through which they not only feel more connected to the sport itself but also connect with their fellow supporters.
The Dutch – Hungarian startup already proved its solution in 1100+ sports events across 34 countries in more than 28 different sports, enabling 450.000+ fans to show their devotion in real-time from anywhere in the world. Seyu gives both remote and in-person supporters the chance to take selfies, add motivational messages and post them with custom-branded frames on various platforms, whether it’s an online live stream of an event, a giant screen of a stadium, or the social media page of a right holder.
