Betmotion: Bringing the entertainment to the next level at the Brazilian Basketball Championship Finals
Seyu joined forces at the Brazilian Basketball Championship Finals with Betmotion and the Liga Nacional de Basquete of Brazil (NBB) to bring fans closer to the action, no matter where they are in the world. The activation’s goal was to boost fan engagement and bring the game to a whole new level when it comes to emotionally connecting with fans at the final’s matches between Sesi Franca Basquete and Flamengo teams.
Providing a platform for Brazilian basketball lovers for first time in history to show their devotion during the game
Thanks to Seyu’s digital sports tech solution, basketball fans had the chance to support their favorite players and teams by posting selfies and supporting messages in customized frames via a moderated channel to various platforms. The emotionally charged, Betmotion branded fan images were displayed on YouTube livestream during time-outs, as well as on the giant screens of Ginásio Pedrocão (arena) in São Paulo, during the clash of basketball titans, Sesi Franca and Flamengo.
Jointly activating the crowd in the arena and the streamers across Brazil: great example by Betmotion how to make the most of your influencer assets
“Invest first and reap the rewards subsequently” as some smart marketing experts claim. To benefit from the high social media exposure delivered by authentic fan selfies which are made safe and branded by Seyu in real-time, first one has to let the fans know that the experience is available for them. Betmotion, the official sponsor of the event, brought in their influencer Douglas “Ninja” Viegas. Brazil’s celebrity basketball player actively encouraged via his Instagram page (1.7 million followers) fans to snap selfies and show their loyalty.
In the broadcast feed, conveniently, the fans were regularly invited by Betmotion and “Ninja” to stand out from their fellow supporters and feature the match in a unique way. At the arena all LED screens were involved, accompanied by the MC to get the message across to the fans and inform them about tech savvy solution’s availability to their exposure, delivered by Betmotion.
Delivering a localized virtual solution remotely from Europe: easy adaption of language and organizer’s standards
Up to date in the history of Seyu, we were able to feature over 350 sport events, across 19 sports in 13 different countries, entertaining tens of thousands of fans and allowing them to cheer on their stars in their own languages. However, we never had the fortune up until now to provide our solution in a purely Portuguese language speaking environment. Thanks to the flexibility and customizability of our cloud based solution aided by our local partner, Leandro Pontes our team easily delivered a localized experience remotely from Europe.
Adding Brazil to the list of countries where Seyu was able to bring happiness to fans, our company’s geo-, and language experience fully covers the regions of South-America, North-America, Western-Europe, CEE and the Middle-East.
Loyalty marketing at its best: 15 USD reward for a selfie
Thanks to the communicational bridge between Betmotion and potential customers of their offerings established by Seyu’s solution, a unique reward program was created for the event. For a betting agency’s business it is key to continuously increase their user base and re-activate their existing registered users.
Seyu’s reward system was ideal for Betmotion, one of the leading betting companies of the world, to ‘hand out’ 150% bonus in real-time to those fans who decided to show their devotion and become an authentic brand ambassador of Betmotion.
How Betmotion’s country manager saw the activation?
Thanks to Seyu’s multi-channel digital activity, we provided an involving experience for fans and partner alike, while strengthening the connection between thousands of fans and the Betmotion brand. As Fernanda Gomes, country manager of Betmotion explained: “Betmotion is a reference in technology and creativity in the betting segment in Brazil, so we are very happy with the activation in the first game of the NBB finals. We seek to provide incredible experiences between the public and the brand, and the action delivered exactly that”. (source: Máquina do Esporte)
About Betmotion:
Betmotion is a major supporter of national sport, valuing principles such as transparency, security, solidity, trust and social. The operator presents players with as many as 3,500 games, complemented by a range of markets such as sports betting, bingo, casino and slots, and all supported by an outstanding live streaming service that includes more than 1,000 sporting events and 12 European football leagues including Ligue 1, La Liga and Serie A.
About Seyu:
‘Seyu – Together for Victory!’ is a real-time moderated, branded, fan-generated content provider. Seyu is a technology solution for sports fans that enables them to motivate their favorite teams or athletes from anywhere in the world. The company uses partners’ existing IT infrastructure to allow fans around the world to post images to stadium LEDs and other digital surfaces during sports events through a moderated channel and then instantly share them on social media with media-branded frames. The service, which has been proven to be successful at more than 350 sports events, is one of the leading sports tech services in Hungary, and lovers of international sports are regularly able to enjoy its benefits as well.
