The MOL Hungarian Football Cup is one of the highlights of the domestic football calendar, bringing together clubs and fans from across the country in a competition where every match carries its own story. For Seyu, the 2026 edition was a journey that started in the quarter-finals and culminated in the Final at Puskás Aréna.
By the time FTC and ZTE met in the Final, the excitement was unmistakable. For both fanbases, reaching Puskás Aréna was a major occasion - a celebration of their clubs and one of the biggest moments in Hungarian club football outside of the championship itself.
Throughout the competition, Seyu was there to turn that excitement into participation.
From the quarter-finals through to the Final, thousands of fans joined the activation, creating their own fan moments and seeing themselves become part of the matchday experience. The campaign generated a particularly strong number of unique users, demonstrating the appetite for interactive experiences around Hungarian football.
But while the pictures and on-screen moments are what fans see, they are only one part of the story.
For brands, the real long-term value lies in the data generated through every interaction. Alongside measuring participation and the number of fan moments created, Seyu enables GDPR-compliant, permission-based database collection, giving brands an opportunity to build direct relationships with engaged fans and continue the conversation beyond the event.
That makes fan activation more than a moment of entertainment. It becomes a measurable touchpoint between brands and their audiences - with the fan experience at the centre.
From the quarter-finals to a packed Puskás Aréna, the 2026 MOL Hungarian Football Cup showed what happens when the energy of the fans becomes part of the game.
The final whistle may end the match. The fan connection doesn’t have to end there.
