Great partnerships don't happen by chance. They start with a shared vision, clear objectives and a mutual understanding of what success looks like.
That's exactly what we're building with FIBA EuroLeague Women. Across our first five games, Seyu brought interactive fan engagement to multiple locations, from Zaragoza to Istanbul, connecting in-stadium and remote supporters. And this is only the beginning.
Shared goals, stronger partnerships
At Seyu, we believe successful collaborations start long before matchday. Understanding our partners' objectives, identifying opportunities and building a shared strategy are essential to making every activation count.
Whether the goal is to increase fan engagement, strengthen sponsor visibility or collect valuable first-party data, we work with our partners to turn their ambitions into measurable results.
Because technology delivers the greatest value when there is a clear purpose behind it.
Social media: the key to reaching fans everywhere
Fans are constantly checking their phones, whether they are watching from the stands or following the action remotely. For clubs already managing packed social media schedules, interactive content offers an opportunity to make their communication more engaging.
A simple social media post can become an invitation to participate. With Seyu, supporters can submit selfies remotely or directly from the arena, with selected photos appearing on giant screens and perimeter LED boards.
One activation particularly demonstrated the potential of this approach. Almost 39% of all submitted photos came from remote supporters, with the strongest remote participation recorded when a club with an established social media presence communicated the activation in a timely manner.
It's a valuable reminder that the success of digital fan engagement is not just about the technology itself, but also about how and when the invitation reaches the audience.
The numbers behind the experience
Across our first five activations, Seyu generated more than 600 newly added unique users. These results demonstrate the potential of combining digital communication with interactive matchday engagement.
The value extends beyond participation. Marketing opt-in rates reached as high as 85.22%, highlighting how an engaging fan experience can also create opportunities for clubs and their commercial partners to build longer-term relationships with supporters.
From encouraging fans to submit their first selfie to connecting supporters watching from thousands of kilometres away, each activation created another opportunity to turn passive audiences into active participants.
Just getting started
Our first five FIBA EuroLeague Women activations have reinforced an important belief: great fan engagement is built on collaboration, clear objectives and giving supporters a reason to participate.
At Seyu, we help sports organisations turn their existing communication channels into interactive touchpoints, connecting fans wherever they follow the game while creating measurable value for clubs and commercial partners.
Five games have given us a strong starting point. Now, we're looking forward to building on this momentum and bringing even more fans into the experience.
Because every fan deserves to be part of the game.