Every August, Debrecen’s Kossuth tér transforms into an open-air basketball arena. From daytime games to the electric atmosphere that builds after sunset, FIBA 3x3 brings a unique mix of sport, music and summer energy to the heart of the city.
For Seyu, this is a familiar setting. We have been part of FIBA 3x3 Debrecen for several years, returning each season to create new ways for fans to become part of the action.
In 2026, we took the experience one step further.
During both the FIBA 3x3 Women’s Series and World Tour, fans could step into the shoes of a 3x3 player with AI Jersey Magic by Seyu. With the help of AI, they could choose their favourite jersey and see themselves transformed into a 3x3 basketball player - then receive the image to share with their friends and followers, while also seeing themselves featured on the event screen.
The result was a simple but powerful way to make fans part of the spectacle. Hundreds of spectators joined the activation throughout the event, embracing the opportunity to see themselves on the big screens, cheering on their favorite teams.
And perhaps that is what keeps bringing us back to Debrecen: the event already has an unmistakable energy of its own. We just add a little Seyu magic to it.
