Questions you might have about Seyu

Seyu involves fans visually and turns spectators into active participants. Through branded photo activations, fans can create and submit content that appears on stadium screens, LED boards, livestreams and social media - while helping partners generate valuable fan insights, sponsorship opportunities and unlock new revenue sources.

Fans simply scan a QR code displayed at the venue, or access the experience through the club’s digital channels. After real-time moderation, approved content can appear across the selected digital surfaces. There is no app download required for fans to participate through the web-based journey.

Yes. Fans at the venue can join by scanning a QR code, while supporters watching from home or elsewhere can access the same experience through a link shared on the event’s social media channels. This allows an activation to connect the live audience with the wider fanbase.

Approved fan content can be displayed across stadium giant screens, perimeter LED boards, livestreams, social media and other digital surfaces, depending on the activation.

Seyu integrates brands directly into interactive fan experiences instead of limiting sponsorship to static exposure. Branded fan journeys and on-screen content can increase visibility while campaigns can also be designed around objectives such as awareness, lead generation, CRM growth or sales.

With fan consent, Seyu can collect demographic, behavioral and other audience insights. Seyu not just collects data, but also turns it into actionable intelligence to help partners better understand who their fans are and support future marketing, CRM and commercial decisions.

Yes. Seyu turns fan participation into measurable digital interactions, allowing partners to evaluate engagement and campaign performance rather than relying only on traditional exposure metrics. Campaigns can also capture consented leads and support conversion-focused objectives.

Yes. The fan journey and visual experience can be adapted to the identity and objectives of a club, federation, competition, event or sponsor. This allows each activation to feel like a natural part of the partner's brand rather than a separate product.

Every submitted image goes through Seyu's AI-powered, human-assisted moderation process before it is approved for display, helping partners maintain a safe and brand-appropriate experience in real time.

Seyu is built for everyone in the fan experience. Fans can join activations and share their moments, while sports clubs, federations, rights holders, brands and agencies can use Seyu to create engaging and measurable fan experiences.