What was the biggest conversation or idea you walked away with from World Football Summit Madrid - the one that stayed with you after the event?
Bring the fan experience and sponsorship strategy into the same conversation. Sponsors can help clubs entertain, involve and recognise their supporters, while those experiences create value for the partners funding them.
When it works well, fans get more from their club, brands build stronger connections and clubs benefit from both deeper relationships and new revenue opportunities.
Football is evolving far beyond the 90 minutes on the pitch. What did you see or hear in Madrid that gave you a fresh perspective on how clubs, leagues and brands are engaging fans today?
Fan engagement came up in what felt like every second session, particularly its potential to generate additional revenue.
Equally interesting was how measurable sponsorship is becoming, including how brand exposure influences purchase intent. Better fan experiences and business results are increasingly connected.
From a Seyu perspective, where did you see the biggest opportunities for fan engagement in the football ecosystem - and what conversations would you like to take further after the Summit?
Connecting fan participation with sponsorship across stadiums, social media and broadcasts.
I’d like to explore with clubs, leagues and brands how we can create experiences that supporters enjoy, sponsors can measure and clubs can turn into recurring commercial opportunities.
If you had to sum up the World Football Summit experience in one takeaway for someone working in the sports industry, what would it be?
Bring sponsorship and the fan experience into the same conversation. Sponsors can help entertain and involve supporters while building stronger brand connections.
Done well, fans get a richer experience, partners gain measurable value and clubs strengthen relationships while creating new revenue opportunities.