From European arenas to Asia: Seyu brings its fan engagement magic to the world of pickleball.
After activating fans at major sporting events across Europe, Seyu has taken another step in its international journey. On 24–25 October 2026, we made our Asian debut at the PPA Asia Hong Kong Slam, bringing our interactive fan engagement experience to Kai Tak Arena and a new sporting market.
Bringing Fans into the Action
Timed to coincide with the semi-finals and finals on 24–25 October, Seyu’s Selfie Cam brought an extra layer of excitement to the Hong Kong Slam during its busiest days. Fans could submit selfies to appear on the big screen, becoming part of the live event experience and adding a personal touch to the tournament atmosphere.
Throughout the weekend, hundreds of fans took part in the activation. The results also highlighted the potential to build lasting connections beyond the event itself: 92.2% of Sunday's new registrants opted in for marketing communications, creating opportunities for continued engagement between the organisers, their partners, and their audiences.
A New Market, More Opportunities Ahead
Our Hong Kong debut marks an exciting milestone for Seyu, bringing the experience developed through activations across European sports to a new audience in Asia.
Looking ahead, social media reshares offer a promising next step in our collaboration with the event organisers. By exploring ways to extend fan-generated content beyond the arena, we can further expand the activation's reach and create additional opportunities for fans to engage with the event online.
Hong Kong was our first step into Asia - and we look forward to bringing more Seyu magic to new sporting communities around the world.